Online Course Graphic Design

Signs and development, signs and culture, signs and power, signs and semiotics, sign systems, sign classifications, symbol signs, signal signs, information signs, trademarks, pictorial signs, pictograms, pictograms and graphic design, pictograms and effect, international pictograms, creating pictograms, Display areas and types, Conception of pictograms, Orientation systems/signage, ADV, Lufthansa, Deutsche Bahn, Information signs, Traffic signs, Warning and prohibition signs, Icons, Icons and screen design, Icons and uniqueness, Creating icons, Icons and websites, Licenses and administration, Practical exercises, Monthly task.

Format, DIN standard formats, grids, design grids, multi-column grids, modular grids, which grid for which design, paper, type area, type area constructions, page elements, margins, inside pages, image design, designing layouts, raw layout, final layout, prototypes, page plan, text and image ratio, layout styles, dynamics and contrast, layout tips, magazine design, Magazine layout, title logo, claims, newspaper design, trade magazines, customer magazines, editing, pilot issue, magazine analysis, magazine cover, editorial, headlines, leads, redesign, ad design (U1-U4), book design, book cover, poster design, brochures, flyers, print production, DTP, offset printing, digital printing, prepress, proof, PDF export, practical exercises, monthly task.

Logos and trademarks, Historical overview and context, Basic forms, What is a logo? Tasks of the logo, word marks, figurative marks, trademark drawing, figurative marks, word marks, letter marks, numerical marks, trademark protection, international trademarks (IR trademark), analyses of logos, basic structure of the logo, shapes of the logo, formats and positions of the logo, logos and colors, designing logos, tools, Conciseness, reduction, environmental layout, aids, evaluating logos, criteria, format, eye-catcher, recognizability, originality, legibility, form quality, signets, logotypes, redesigns, figures and motifs, key visuals, claims, effects, analyses, redesigns, development, practical exercises, monthly task.

Image, credibility, corporate design, tasks of corporate design, goals of corporate design, the first impression, basic elements, the three goals of corporate design, basic elements, corporate logo, corporate typography, corporate picture, corporate color, corporate pictograms, corporate architecture, corporate fashion, corporate publishing, basic rules, design concept, analysis and development of a corporate design, business stationery (letterhead, business cards, etc.), legal regulations, corporate identity (CI), CI process, CI goals, CI control, CI_instruments, corporate communication (CC), corporate behavior (CB), corporate identity (CI), corporate language (CI), CI_instruments, corporate design (CI). ), legal regulations, corporate identity (CI), CI process, CI objectives, CI management, CI instruments, corporate communication (CC), corporate behavior (CB), corporate language (CL), corporate design manual, corporate sounds, audio branding, design guidelines, best practice: Lufthansa, naming, branding, brand development, brand protection, redesigns, practical exercises, monthly task.

How does advertising work? Marketing and graphic design, graphic design as an economic factor, marketing tools (KISS, AIDA, GIULIA), marketing terms, marketing basics, customer relationship management, marketing mix, marketing areas, direct marketing, service marketing, gender marketing, city marketing, guerrilla marketing, marketing tricks, marketing mechanisms, marketing principles, marketing knowledge, appeal categories, Target group-oriented design, social media channels, creating designs for social media posts and stories, design for newsletters, designing ads, ads and posters, ad campaigns, ad analyses, ad design, ad structure, ad formats, ad business, adbusting, product placement, flyer design, banner design, newsletters, authenticity, claims/slogans, practical exercises, monthly task.

Screen design, intuition, clarity, conventions, credibility, graphic design and web design, design and coding, conceptualizing and designing websites, guidelines, structure, layout, basic elements, navigation, menu, start page, media elements, details, do's and don'ts, guidelines (User Experience Guidelines, Progressive Disclosure, Consistence, Clear Path to Completion, Good Memory, Minimal Input, Immediate Feedback, Form follows Function, Speaking the User's Language), format selection, overview, technology, HTML basics, CSS basics, home page, subpages, search engine optimization, content, usability, digital advertising, banner design, interface design, mobile devices, microsites, practical exercises, monthly task.

Graphic design and management, self-marketing, attracting attention, generating jobs, winning clients, fee negotiations, competition, competitions, project planning, briefing, re-briefing, de-briefing, research and conception, presentation of creative services, the art of self-presentation, the secret of the portfolio, components, job interviews, time management, priorities, workplace, multitasking, file management, copyright, rights of use, your own design studio, bundling creativity, practical exercises, monthly task.

Design history: Arts and Crafts, Jugendstil (Art Nouveau), Vienna Secession, De Stijl, Suprematism, Constructivism, Bauhaus, New Typography

Final project: Realization of an independent graphic design project from A-Z. Conception, research, management, support, realization.